We’re building the platform we always wish we had when we were running brand teams at scale.
For years, we watched talented marketers spend their time policing brand guidelines instead of building brands. Global teams worked from different versions of the truth. Agencies took months to get on-brand. And when AI tools arrived, they only sped up the creation of generic work that needed more fixing, not less.
So we built brand.ai, working closely with some of the best brand teams globally to create the platform we needed.
The problem is simple
Your brand guidelines live in a PDF. Your strategy lives in a deck. Your assets live in folders. Your actual work happens somewhere else entirely.
Every time someone needs to create something new, they’re working from memory, outdated docs, or a best guess. Every team interprets your brand differently. Every partner needs weeks to onboard. Every piece of content requires multiple rounds of feedback just to get on-brand.
And now, with AI tools promising faster output, the problem is getting worse. Generic AI doesn’t know your voice, your visual language, or your strategy. It produces work that looks polished but lacks substance, the kind that shifts the burden downstream, requiring others to interpret, correct, or redo entirely. Recent research found that 41% of workers encounter AI-generated content requiring rework, costing hours of lost time. What looks like productivity is actually creating more work.
The promise was efficiency. The reality is teams spending more time fixing AI outputs than they would have spent creating the work themselves.
What we built
We believe the future of brand management isn’t about creating faster outputs. It’s about giving brand teams superpowers to focus on what actually matters: strategy, creativity, and judgment—the work that makes this profession worthwhile.
You upload everything you have—brand guidelines, strategy docs, past campaigns, assets—and we turn it into a living operating system that understands your brand. Not just keywords and colors, but your positioning, your audience, your tone, your visual language. Built in partnership with Anthropic using Claude, brand.ai doesn’t just process brand rules—it preserves the human essence that makes your brand special.
From there, everyone who creates—your team, your agencies, your partners—works from the same intelligent foundation. They can generate briefs, write copy, or develop strategy that actually sounds and looks like you. No generic outputs, just on-brand work from the start.
Before anything launches, you can run it through Brand Check. It scores work against your brand standards, flags cultural sensitivity issues, evaluates audience fit, and catches the kind of missteps that manual reviews miss. No more expensive mistakes. No more stepping on cultural third rails.
Why we're different
You can’t build this in a lab. Understanding the real problems faced by brand teams requires partnership with the teams living those problems every day.
This is why we work closely with entire brand organizations, from CMOs to creative directors to brand managers. These partnerships allow us to solve problems that go far beyond training data and templates.
We’re a seasoned mix of brand strategists, marketers, creatives, and technologists who’ve built and scaled brands at companies like Airbnb, Apple, and Google. We know this work intimately because we’ve done it.
At the core of all of it is trust. Brands build their reputations on decades of consistency and quality. Marketing leaders build theirs through delivering excellent work under impossible timelines. To earn that trust, brand.ai has to be transparent, secure, and aligned with how brands actually work.
We do this by preserving what makes traditional brand management effective—clear strategy, thoughtful review, the ability to give natural feedback—while letting AI handle the analytical burden so creative teams can stay focused on what they do best.
What this means for teams
AI marks a fundamental shift in how brands will be built and managed. These solutions let brand teams focus on the core aspects of their profession: strategy, creativity, and the judgment calls that shape culture. The work that makes this profession worthwhile.
Instead of spending hours on compliance reviews or onboarding sessions, teams can focus on shaping culture and building stronger brands. The overhead disappears. The creative work remains.
What's next
This is just the beginning. We’re working with a select group of partners to refine the platform and push what’s possible when you combine deep brand understanding with powerful AI.
The technology that powers tomorrow’s brand work must be exceptional. We're building experiences that matter, with teams that care deeply about the craft of brand building as much as we do.
If you’re interested in seeing how brand.ai works, reach out to hello@brand.ai
Welcome to the future of brand management.
—the brand.ai team